5 Top STARTUP IDEAS FOR 2021

 

5 Top STARTUP IDEAS FOR 2021

Friends, 2020 was a explosive year for the start-up scene of India, there were many unicorns, many start-ups were launched, it was a successful year and I can assure you that 2021 is going to be better than the past year. Not only the number of unicorns, but also the number of start-ups that will be launched, will be the highest. So, now the question comes that, among all these start-up ideas, which one should be chosen to work upon? And through this video or post, I will share with you 5 start-up ideas which I think will be perfect for 2021.

Start-up idea

1. EDUCATIONAL TECHNOLOGY

Ed-tech. friends, there was a transformation in education in 2020. Why? Because of the lockdown and pandemic, nobody could go to schools, colleges, all tuition centers were closed, all training centers were closed, so everything moved online and when everything moved online, people realized its potential. Because now, it was not needed for the world's best teacher, best professor to be at a place physically, they could teach people, student sitting at their home. Whether its music, its dance, its poetry, its musical instruments, its physical fitness, languages. Many courses were created, educators came forward and the students realized so many possibilities in 2020. And I feel that if you are thinking about a start-up idea for 2021 or planning for it then ed-tech is a brilliant place to start. Don't focus on schools and colleges because that becomes very technical and there are a lot of good players who are already doing a lot of good stuff there. Focus on skilling. Skilling can be of 2-3 types . One type of skilling is for people who didn't do well in their college or didn't go to a good college, and create an opportunity for them which makes makes them employable. English speaking courses, personality development courses, sales training. marketing training, how to speak confidently, all these things which are important for hob skilling, that's number 1 number 2 , personality development or soft skilling. Each working person knows that to become a leader, a manager, many aspects of their personality are important. So, not just the technical skills but also soft skills. Confidence building, team management, leadership, conflict management, critical decision making, all of them are important. And these don't require a technical know-how, anyone who is an expert in these can be a great instructor, all you need is a platform to get there. And third, recreational learning, something which will not change your life but you want to learn it because it will improve your life. It could be hobby-based learning, it could be entertainment- based learning- Recently, I bought a course which was Biswa, he is a comedian and he created a course on stand-up comedy. I don't do stand-up comedy that. This course will not change my life, I will not get a certificate which will get me a job, but its recreational learning and that is powerful.

 So, start-up idea number 

1. Ed-teach.
2. Personal finance.

 I myself make a post on website and videos on personal finance every tuesday and based on that i can tell  that the one thing that everyone wants to understand but very few understand, is money, finance, managing their money. And I think that a start-up can explore the full domain of personal finance, especially for teenagers and for Gen Z, we can count millennial too. So, anyone who is between 13-21, can go up to 25 because these people form the bulk of India's population. Many among them are still not earning, they have never earned or they have just started earning, and they have no idea, no idea about how to manage their money. So, in personal finance, you can create content, which is just educational, like I do . In personal finance, you can create tools through which people can save invest money. There are lots of great, very interesting app which I know of , which make it easy for young kids, young adults to start thinking about money, saving, investing. So, all of these are a part of personal finance. I think it is a brilliant segment to be in and if you can crack this space, there is money to be made like nothing else.

3. CLOUD KITCHEN

which do not serve a restaurant, instead they serve only orderings and food deliveries. And that is a great space to be in, if you can create a brand which serves good food, has attractive pricing, can good packaging, then with very low investment, you can create this entire business and make it in to a start-up which is completely tech-enabled and is there in the food delivery space. Agre-tech, another interesting space. Both are linked that's why I have combined them. Agre-tech means how to manage food production, food delivery, food maintenance and food growth. Whatever the case maybe, organic farming is very interesting, many people want to eat pesticide free, chemical fertilizers free food and they don't find it easy to get it or it's insanely expensive. So, many people are making their own farms or renting farms. My wife works in a start-up like that which allows people to rent out farmlands in small pieces to grow their own food and they take care of everything. So, you will literally rent a farmland , at very cheap rates, and then you go about telling that you need these vegetables and they will produce it for you, even deliver it to you doorstep. I will not name them because it is not a promotion. Similarly, food distribution, a big pain area of India. So much food is harvested and it gets wasted because the storage is not good, transportation is not good , supply chain is not proven, so if you can do something in that area, that's a great space to be. Food and Agre-tech.

4. CONTENT CURATION

we all know that the amount of netflix we watched cumulatively in 2020, we had never done that before. whether it is netflix, whether it is YouTube, whether it is any such OTT, content is absolutely, completely invading our lives. And based on this, content start-ups are becoming really successful. It is not about creating a content platform, because that game is very difficult. Creating a YouTube again is very difficult, but the content on YouTube, who is creating that? People like me, who are individual creators but many businesses and start-ups are producing content like a production house. They are doing a remarkable job, clinically, on the dot, every month, every week, a web series or a production which is doing really well. Content curation, something very interesting which could not be done earlier. So much of content has been created that now people need a curation or a filtering mechanism. If I ask you tell me a way to file my income tax, then your first reaction would be, Search on Google’. But when you search on Google, then you see so many web pages, everybody is selling something so you don’t know, which means there is actually business to be created, where you are giving a simple answer to the question asked by people and curating all the best content. So, you are not creating the content yourself, but you are selecting the best content out of all that is available on the internet and giving it to people, and that will be enough for people to pay for it. There are so many brilliant videos on YouTube on ‘How to save taxes?' Then why should I make a new video on ‘How to save taxes?’. If you want full knowledge on saving taxes then my job as a start-up would be to curate and select the best content on save taxes, whether it’s a video or an article or a post or whatever, and give it to you in a completely comprehensible fashion, and that is a business itself. Content and content curation.

5. GAMING

Gaming has become huge and I predict that in 2021, it will be even more huge. And gaming does not necessarily mean big and extravagant games, small and entertaining games can also become really huge. I have a lot of example. Games for children can become huge, for young adults is also a big category, so gaming as an industry is extremely lucrative in 2021 as a start-up idea. Don’t think that for this, you will have to be a techie or you will have to spend a lot in game development because, yes, the best games cost a lot to create and take a lot of years to create, but as I said, think small and simple. Which is the biggest game on India’s play store? Ludo, a game which you and me have played a lot in childhood but nobody thought that it will become the country’s biggest online game. Start simple, think simple.